Coffee is an analogy. It stands for the rewards of paying attention. It stands for good things being worth the wait. It stands for quality shining true, and it stands for a community accomplishing more than could be dreamed by an individual. These are the things that caught us in the first place and these are the things that continue to define, for us, the perfect cup: where good on a personal and global level overlap.

It is what we crave and hope to serve.